quinta-feira, julho 21, 2011

Acerca da importância das histórias

"If someone has a strong opinion about something and you provide an alternative strong opinion…it reinforces their strong opinion.
.
Instead of starting with facts and reasonings…start with a story.
.
Start with a negative story, something that will grab someone’s attention"
.
Trecho retirado de "Our natural tendency is to start with our facts and then give examples..we need to reverse this"

Sem comentários: