Paralelismos

"“Understand, when you’re in the middle of a financial crisis, you’re surrounded by chaos. Everybody is calling you wanting to know when they’re getting paid. Your only concern is keeping your company afloat. When your lawyer says, ‘Maybe we should look at Chapter 11,’ you say, ‘Hell, no. That is not an option. Don’t bring it up again.’ You simply don’t accept that you can’t turn things around. So you plunge ahead and get swallowed up in the day-to-day minutiae and sink deeper and deeper. You need to collect your receivables quicker, so you ratchet up the pressure on your customers, who don’t like to be pressured. You need to hold on to your cash, so you stall your vendors, who don’t like to be stalled. Your employees know something is going on. They’re getting calls of their own. But you’re isolated. You really don’t want to talk to anybody. You’re in this downward spiral, and you can’t cut costs fast enough. Maybe you last another three or four weeks, but it’s complete torture. By the time you realize you may have to look at Chapter 11 after all, there’s nothing else to do."
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Trecho retirado de "Small Giants - Companies That Choose to Be Great Instead of Big" de Bo BurlingHam.