sexta-feira, setembro 17, 2010

Sonho de um optimista ingénuo (parte V)

Continuando a leitura do artigo "Co-creating Experiences with Customers: New Paradigm of Value Creation" de Venkat Ramaswamy.
"the basis of value for the customer shifts from a physical product (with or without ancillary services) to the total co-creation experience, which includes co-designing as well as all the other interactions among the consumer, the company, ...

Therefore, the co-created experiece outcome dependes on the nature and level of access to the company's employees and extended community, as well as the level of transparency of all parties."
De salientar a lista sobre "Co-creation is not about"

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