Notícias da guerra das prateleiras

Kumar e Thomassen & Lincoln escreveram vários livros sobre o tema da batalha das prateleiras, já por várias vezes neste blogue referi o tema da evolução das private-labels. E, Slywotzky escreveu sobre a migração de valor.
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Este artigo "The game has changed" na revista The Economist informa-nos da evolução recente:
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"Consumer goods were once believed to be as recession-proof as any industry can be. Shoppers might not be able to afford Rolex watches and champagne during a downturn, the theory ran, but everyone still needs staples such as soap and toilet paper. Yet sales have fallen in this downturn, thanks largely to growing competition from stores’ own brands, or “private labels”. Private-label goods tend to cost about a quarter less than branded ones, and so appeal to penny-pinching consumers. Some shoppers are also forgoing altogether items that they used to consider staples, such as air fresheners or special detergents for sensitive skin. The big brands’ recent, ill-timed price hikes of as much as a fifth in response to rising commodity prices have accelerated the trend"
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"Many analysts believe that the flight to private labels will outlast the downturn. ... The quality of private-label goods has improved, making it harder for consumers to discern any difference between a store’s brand and a more expensive rival, particularly for commodities such as paper towels or milk."