sexta-feira, abril 10, 2009

Back to basics

"To Drucker, one of the most important things that any organization can do is to adopt what he called a "rifle approach," eschewing "product clutter." "Economic results," he wrote, "require that managers concentrate their efforts on the smallest number of products, product lines, services, customers, markets, distribution channels, end users, and so on which will produce the largest amount of revenue." "
.
E dolorosamente verdadeiro o que se segue, como tantas vezes encontro nas empresas:
...
"And yet as fundamental as this seems, Drucker added, many businesses foolishly "pride themselves on being willing and able to supply any specialty, to satisfy any demand for variety, even to stimulate such demands in the first place. And many businesses boast that they never, of their own free will, abandon a product." Thanks to this attitude, plenty of companies "end up with thousands of products in their product line—and all too frequently fewer than 20 really 'sell.'" "
...
"Drucker's basic message—"focus, focus, focus"—extended beyond the organization as a whole, right down to the individual. "
.
Trechos retirados de "How Lack of Focus Hurt Detroit"

Sem comentários: