sábado, outubro 04, 2008

Um bom lembrete

"... too many brands engage with online communities on a temporary basis when they have a particular marketing initiative instead of building a permanent dialogue.

It is like moving to a village, knocking on doors frantically to announce your presence and then disappearing two weeks later, ...

“A community is not a campaign,”"
.
in "P&G’s rural approach to online branding"

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