Estratégia --> Processos críticos --> Actividades críticas --> Funções críticas (parte V)

Continuado daqui.
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"Just as we segment marketing strategies for external customers, so too must we develop different internal messages by each segment of the workforce.
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Effective workforce measurement means that the right people have the right access to the right data at the right time. Overwhelming managers with data that they don't need is a mistake, just as is making managers go looking for strategically relevant data."
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"a way to convey the company's strategy clarly and completely to every employee. ... to drive strategy execution effectively, the workforce needed a high degree of business literacy as well as a very clear understanding of (the organization's) businesses and its business priorities."
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Por exemplo, a Cardinal Health propôs-se a comunicar a informação seguinte aos seus colaboradores:
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"1. who its customers are, what the dynamics of the marketplace are, and how they influence the company's products an services, trends that may affect the marketplace, how the competition is competing, etc.
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2. how its products and services fulfill a need, how its strategic drivers are the foundation of every thing it does, and how it can mix and match products and services to fulfill customer needs.
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3. how Cardinal Health attracts investors and creates a return on shareholders' investment (a review of its revenue stream)."
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Trechos retirados do livro "The Workforce Scorecard - Managing Human Capital to Execute Strategy" de Mark Huselid, Brian Becker e Richard Beatty.
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As PME's não têm pela frente o desafio de comunicação das multinacionais, a audiência é menor e está menos dispersa. No entanto, muitas PME's não praticam a comunicação de forma sistemática.