Mais batota...

Agora que dei atenção a esta necessidade de fazer batota parece que estou sempre a dar de caras com artigos sobre o tema.
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Comecei a ler o livro "The future of competition" de C.K. Prahalad e Venkat Ramaswamy e... é um monumento ao tema da batota.
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Um monumento dedicado à co-criação entre cliente e fornecedor:
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"Events form the basis for experiences. An event is a change of state in space and time that affects one or more individuals."
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"We can disaggregate events into its components or subevents of increasing granularity."
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"People experience events at varying levels of granularity."
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"Several businesses have already learned how to provide a variety of offerings, and even stage standardized experiences around these oferings."
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"Context in space and time is an inherent part of any event and thereby experience. If an event is about what happened, then context is about when it happened (time) and where it happened (space). These dimensions factor into the meaning ascribed to the experience. ... As the context changes, so does my experience.
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Context also entails the situational circumstance associated with an event and how it happens. Companies have moved from providing content to shaping the circumstances of events, as Starbucks has done in its coffee stores. Contextual elements such as store location, interior design, lighting, product options, and recorded music creatively combine to let patrons relax, read, chat with friends, or savor a moment. While the firm stages the broad context through its experience environment, it also provides the scope for individuals to define their own contexts and enjoy different kinds of Starbucks experiences."