terça-feira, abril 22, 2008

Têxtil nos EUA

Encontrei na versão americana da revista Time este artigo paradigmático "Sewn in the U.S.A."
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"Sometimes it makes sense to stay at home" Há que o aproveitar, fazendo uso do que facilita.
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"The point is that there are real advantages to having your factory in your backyard--from being able to test new fabrics and make changes quickly to fostering collaboration with suppliers on innovations like stain resistance to having a handy place to iron and repackage ties on their way to outlet stores. "We do a lot on the fly, which would be hard to do offshore," says Laura Rowen, director of manufacturing."
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"At the top of the list of advantages is the way Brooks manages its inventory. The company can put a new tie on the shelf, see how it sells and, if it's a runaway, make and ship more within days. At the factory, a tie starts at one end with a cutter like Ramirez and then works its way in a bundle of 50 down the football-field-size room. All 16 steps--including sewing the tie's blade to its tail, adding a lining, pressing the tip and turning the tie right side out--take about an hour. "The flexibility to reproduce something if it's doing well or to not produce a lot of something if we don't know it's going to do well has a benefit on top of the bare cost of producing that one tie," says Del Vecchio. "We can get things in three days if we want to. China could never do that.""
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"To be fair to the legions of apparel manufacturers who have gone overseas, the economics of making a Brooks Brothers tie in the U.S. are far different from those of making, say, plain cotton underwear."
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""If the customer doesn't care about the price, then the retailer shouldn't care about the cost," " E quem o faz começa a matar a galinha dos ovos de ouro.

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