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Extractos retirados da revista Harvard Business Review de Julho-Agosto de 2007, do artigo "The Making of an Expert" assinado por K. Anders Ericsson, Michael J. Prietula, e Edward T. Cokely:

"In 1976, a fascinating event referred to as the “Judgment of Paris” took place. An English-owned wineshop in Paris organized a blind tasting in which nine French wine experts rated French and California wines—ten whites and ten reds. The results shocked the wine world: California wines received the highest scores from the panel. Even more surprising, during the tasting the experts often mistook the American wines for French wines and vice versa."

"After the 1976 Judgment of Paris, for example, when California wines bested French wines in a blind tasting, the French wine “experts” argued that the results were an aberration and that the California reds in particular would never age as well as the famous French reds. (In 2006, the tasting of the reds was reenacted, and California came out on top again.) Had it not been for the objective results from the blind tastings, the French wine experts may never have been convinced of the quality of the American wines."

É tão fácil cavalgar a ignorância, cavalgar as ideias preconcebidas...