- venda por subscrição;
- venda de produtos sem marca, mas com qualidade semelhante às das marcas de luxo e feitos, supostamente, nas mesmas fábricas.
"people’s attachment to a specific brand name varies a lot from person to person. Some people will only buy their sheets from luxury bedding maker Frette, but don’t care whether their leather bag has a fancy logo on it, as long as it is durable. Another person will drop $4,000 on a Celine bag, but will buy drugstore aisle makeup as long as it looks good. Cai’s goal is to provide a wide variety of products so that there’s something on the site for every kind of consumer.
While there’s been a resurgence of logomania over the last few years, with brands like Gucci and Louis Vuitton plastering logos on products, a 2015 report by Goldman Sachs found that millennials prefer clothing without logos and branding. Italic is a direct response to this trend. “We’re cutting out the brand, which is the largest middleman of all,” Cai says."