"all of them into this niche product that acts as a social identifier. For them, standing in line for a T-shirt or baseball cap is a way of telling the world that you know about something that not everyone is hip to.
“We become a little band of survivors, with a grim gallows humor to match,” Mr. Andrews wrote. “We’re all in this together.”"
Trechos retirados de "The Cult of the Line: It’s Not About the Merch"