domingo, agosto 27, 2017

Tendências para a evolução dos media

"an increased demand for snack-sized formats and content available in a variety of sizes or lengths. Equally, the old model of edit first and publish second will be reversed, with content being published first and edited second (filtered by the audience). Long copy and rigorous analysis will become a specialist demand available on a pay-per-view basis, with journalists being compensated the same way. [Moi ici: Em linha com o que sempre escrevemos aqui, em vez de competir pelo pelo preço e tentar chegar a milhões, optar por trabalhar para nichos ou tribos underserved] Conversely, people will seek out quality content (judged, increasingly, by external links) regardless of format, length or even language. All of this will also create a high demand for quality search, editing and “sifting” of information and entertainment.
Users will shift media to suit their particular requirements. For example, video on demand (or mobile video) will alter the way people watch television, much in the same way that podcasting has already changed the way people listen to radio. Both put the audience squarely in charge of programming. In the future, people will watch, read and listen to what they want, when they want, on any device they want, and content will be designed, edited and personalized for specific physical locations and situations.
What are people paying for? The answer is scarcity. If the cost of creating and distributing digital content becomes practically zero, content will be ubiquitous and largely valueless as a result. Personalization and particularly physicalization (e.g. live events and experiences) will, on the other hand, be highly sought after. We will watch movies at home but we will pay more to experience them with other people in a cinema. Add to this a general flight to quality and media such as the best newspapers, magazines, television and radio could do very well in the future.
In the future, it will be easier than ever to turn on, tune in and drop out, because while mainstream media channels and events will continue to exist, so too will a plethora of micromedia appealing to every conceivable interest, belief, prejudice and opinion. The top-down model, whereby media owners hold the attention of millions and then sell that attention to other people such as advertisers, is being replaced by companies and individuals who attract the fleeting attention of large, promiscuous audiences and by niche operators who capture the hearts and minds of very tiny audiences.
In other words, the media universe is becoming polarized between very large and very small players. Moreover, the content produced by these totally different types of media organization will also be at two extremes, with the larger companies clustering around proven formulae and the smaller operators pushing the boundaries with original ideas. Both will obviously aim to appeal to as large an audience as possible, but only one will be able to survive when the audience is tiny. Equally, anyone stupid or unlucky enough to get caught in the middle will be history."
Trechos retirados de "Future files : 5 trends that will shape the next 50 years" de Richard Watson.

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