quarta-feira, agosto 30, 2017

O contexto tem muita força (parte VII)

Parte I, parte II, parte IIIparte IVparte V e parte VI.

Continuando a leitura do artigo "Strategy as Ecology":
"A company’s choice of ecosystem strategy— keystone, physical dominator, or niche—is governed primarily by the kind of company it is or aims to be. But the choice also can be affected by the business context in which it operates: the general level of turbulence and the complexity of its relationships with others in the ecosystem.
If your business faces rapid and constant change and, by leveraging the assets of other firms, can focus on a narrowly and clearly defined business segment, a niche strategy may be most appropriate. You can develop your own specialized expertise, which will differentiate you from competitors and, because of its simple focus, foster the unique capabilities and expertise you need to weather the turbulence of your environment.
If your business is at the center of a complex network of asset-sharing relationships and operates in a turbulent environment, a keystone strategy may be the most effective. By carefully managing the widely distributed assets your company relies on—in part by sharing with your business partners the wealth generated by those assets—you can capitalize on the entire ecosystem’s ability to generate, because of its diversity, innovative responses to disruptions in the environment.
If your business relies on a complex network of external assets but operates in a mature industry, you may choose a physical dominator strategy. Because the environment is relatively stable and the innovation that comes with diversity isn’t a high priority, you can move to directly control the assets your company needs, by acquiring your partners or otherwise taking over their functions. A physical dominator ultimately becomes its own ecosystem, absorbing the complex network of interdependencies that existed between distinct organizations, and is able to extract maximum short-term value from the assets it controls. When it reaches this end point, an ecosystem strategy is no longer relevant.
If, however, your business chooses to extract maximum value from a network of assets that you don’t control—the value dominator strategy—you may end up starving and ultimately destroying the ecosystem of which you are a part. This makes the approach a fundamentally flawed strategy.
If you have a commodity business in a mature and stable environment and operate relatively independently of other organizations, an ecosystem strategy is irrelevant— although that may change sooner than you think."
Qual o quadrante que faz mais sentido para a sua empresa?

E imaginar as empresas que trabalhavam a sua oferta como uma commodity e que se viram batidas nesse campeonato pela chegada do low-cost chinês...a ter de mudar de estratégia, a ter de pensar num ecossistema.

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