domingo, maio 08, 2016

A economia das transformações

"The idea of staging a transformative experience, not only as marketing but as a product to be sold, is linked to the wider rise of the “Transformation Economy” as foreseen by B. Joseph Pine II and James H. Gilmore, who have long described product innovation in consumer markets as a multi-staged “progression of economic value” from commodities to goods to services to experiences to personal transformations, where a better you becomes the product.
When we buy experiences, those purchase make us happier than when we buy things,” says Pine, citing a 2014 Boston Consulting Group report which reveals that of the $1.8 trillion spent on “luxuries” in 2013, nearly $1 trillion, or 55 percent, was spent on luxury experiences. “Some large part of that trillion is luxury transformations: people looking to recharge, revitalise or to improve well-being in some way,” he continues.[Moi ici: E pensar na formação como fazendo parte desta economia das transformações?]
Genuine transformations — though they may well drive sales of associated product — must come with a price tag of their own. “What turns something into an experience is when you charge for time,” Pine says. "An admission fee also sends a signal that this is an experience worth having.”"
Trechos retirados de "Is the New Luxury a Better You?"

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