quinta-feira, julho 16, 2015

Mongo no B2B, é óbvio que é urgente

"So far, much of the attention around smart, connected products has been around consumer-facing goods like watches and thermostats. Industrial companies have tended to be among the last to create digital strategies that harness the new opportunities arising from the proliferation of smart products. That lag poses  dangers. Tech titans such as Google and Amazon are working to connect more and more types of objects to the web by offering mobile interfaces for managing just about anything. If someone else designs the apps and software that allow customers to monitor machines, the ripple effects across value chains could force industrial giants into the role of being mere suppliers of commodities.
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In this respect, creating an industrial internet of things is an even more urgent endeavor, because industrial systems represent huge capital expenditures, have longer lifecycles, and are placed in mission-critical and often hostile environments that can cause costly and dangerous systems failures.
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Turns out, data from all of these little things can make a big difference. SKF now provides 45 different iPad apps so managers can monitor the maintenance, speed, and reliability of up to 8,000 kinds of smart objects. This has led to new business models, putting SKF squarely in a position to provide “knowledge as a service” (KaaS), as more than a half million machines are already connected to the SKF Cloud.
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By changing the basis of competition in old-line industries, smart, connected  products are precipitating three strategic shifts that we believe will eventually  transform virtually all companies that manufacture things:
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From selling equipment to selling outcomes.
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Designing solutions that transcend the notion of products and services:
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From value chains to value networks"
A juntar a este manifesto, recomendo, também, a leitura de "Strategy, not Technology, Drives Digital Transformation"



Trechos iniciais retirados de "How Industrial Systems Are Turning into Digital Services"

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