Quando o meio se altera, e aparecem estirpes de hipóteses (empresas) com modelos de negócio mais bem adaptados, talvez a solução passe por apostar nas diferenças, em vez do choque frontal da concorrência directa.
Uma exemplo sugestivo da flora:
"Ecologists have long been intrigued by the ways co-occurring species divide limiting resources. Such resource partitioning, or niche differentiation, may promote species diversity by reducing competition. Although resource partitioning is an important determinant of species diversity and composition in animal communities, its importance in structuring plant communities has been difficult to resolve. This is due mainly to difficulties in studying how plants compete for belowground resources. Here we provide evidence from a 15N-tracer field experiment showing that plant species in a nitrogen-limited, arctic tundra community were differentiated in timing, depth and chemical form of nitrogen uptake, and that species dominance was strongly correlated with uptake of the most available soil nitrogen forms. That is, the most productive species used the most abundant nitrogen forms, and less productive species used less abundant forms. To our knowledge, this is the first documentation that the composition of a plant community is related to partitioning of differentiallyE faço logo o paralelismo entre o "nitrogen uptake" e o preço do dinheiro... por exemplo. Hoje, com o dinheiro escasso e caro, muitas PMEs portuguesas ganham encomendas porque os compradores holandeses já não conseguem pagar o contentor a seis/sete meses de antecedência do recebimento das lojas.
available forms of a single limiting resource."
Trecho retirado de "Resource-based niches provide a basis for plant species diversity and dominance in arctic tundra".