terça-feira, dezembro 15, 2009

Dealing with uncertainty

"Dealing with uncertainty is something new for many enterprises. These enterprises have to first learn that it is no longer possible to contain uncertainty and to keep everything entirely under control. Ignoring such factors or sticking one’s head in the sand is also a kind of solution, but it is a high-risk solution given the nature of competition.
If, on the other hand, one accepts the fact that the future is uncertain and shows a willingness to cope with it, then there will be plenty of room to maneuver."
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Treco retirado de "Using Trends and Scenarios as Tools for Strategy Development - Shaping the Future of Your Enterprise" de Ulf Pillkahn

7 comentários:

Laguna disse...

great message!
Thanks, would you recommend the book?

CCz disse...

"would you recommend the book?"
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Definitively!!!
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If one is new to the subject of foresight, I would recomend Van Heijden.
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If one has some previous knowledge about foresight, then Ulf's book is very good to learn new things, arrange and organize ideas and appreciate the amount of good references given by the author.

Laguna disse...

thanks a lot.
I write on my thesis 'Linking Foresight and Innovation' and looking for references and sources.
I'll get both! Thanks for the recommendation.
Max H.

CCz disse...

In that case try this one to:
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Scenario Planning - The link between future and strategy; from Mats Lindgren and Hans Bandhold

CCz disse...

"The link between future and strategy" that's poetry!

Laguna disse...

Indeed it's poetry.
Nothing for a thesis. But the Trend/Scenario book you mentioned was also advised by my mentor. It is not cheap and not easy to get by here in Oslo. First I struggled, but will get it prob.at Tanum.
Thanks folks.
Btw, where is it hosted? I found it via google, but it is spanish, right?
Max H.

CCz disse...

What would a Norwegian say if someone called him Swedish?
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Come on, I'm Portuguese.
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No problem!
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Whenever you think that I can help don't hesitate.
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Regards, I'm going for my nigth jogging