domingo, setembro 27, 2009

Não complicarás o que é básico (parte III)

Continuado daqui.
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Don Taylor e Jeanne Archer no seu livro "Up Against the Wal-Marts" apresentam 10 estratégias de sobrevivência para quem está a competir pelos mesmos clientes que as grandes superfícies.
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As nona e décima estratégias são "9. Embrace Change with a Positive Attitude" e "10. Pull the Trigger and Start the Battle."
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Acerca da atitude destaco:
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"It's your attitude that determines your attitude." Attitude, according to the dictionary, is "the state of mind with which we approach any given situation." We are in control of our own attitudes. Kmart doesn't control our attitudes, and Best Buy can't make us a bad day unless we let it. We are in charge of how we choose to compete. The most successful small competitors are keeping a positive attitude."
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Ainda acerca da atitude recordo o texto de Gladwell que citamos recentemente, a atitude é tudo.
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Acerca da predisposição para a acção:
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"Nearly all the successful small-business owners we know are "Ready, fire, aim" advocates. They prefer to pull the trigger rather than wait for the perfect shot. After the shot hits, they can see how far from the mark they are, adjust their aim, reload, and fire again. They may waste a little ammunition, but if they waste time squinting at the target, they'll miss some good opportunities."
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