Manual por onde os políticos portugueses aprendem (parte III)

Parte I e parte II.

"Law 32: Play To People’s Fantasies
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The truth is often avoided because it is ugly and unpleasant. Never appeal to truth and reality unless you are prepared for the anger that comes from disenchantment. Life is so harsh and distressing that people who can manufacturer romance or conjure up fantasy are like oases in the desert: everyone flocks to them. There is great power in tapping into the fantasies of the masses.
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Keys To Power
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The person who can spin a fantasy out of an oppressive reality has access to untold power. As you search for the fantasy that will take hold of the masses, keep your eye on the banal truths that weigh heavily on us all.
Never be distracted by people’s glamorous portraits of themselves and their lives; search and dig for what really imprisons them.
Once you find that, you have the magical key that will put great power in your hands.
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A Few Realities & Fantasies
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The Reality: change is slow and gradual. It requires hard work, a bit of luck, a fair amount of self-sacrifice and a lot of practice.
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The key to fantasy is distance. The distant has allure and promise, seems simple and problem free. What you are offering should be ungraspable.
Reversal
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Never come too close to the place where you are actually expected to produce results. [Moi ici: Por isso, cada vez mais os políticos falam de questões ambientais]
Never make the mistake of imagining that fantasy is always fantastical."

Manual por onde os políticos portugueses aprendem (parte II)

Parte I.

"Law 27: Play On People’s Need To Believe To Create A Cultlike Following.
People have an overwhelming desire to believe in something. Become the focal point of such desire by offering them a cause, a new faith to follow. Keep your words vague but full of promise; emphasize enthusiasm over rationality and clear thinking. Give your new disciples rituals to perform, ask them to make sacrifices on your behalf. In the absence of organized religion and grand causes, your new belief system will bring you untold power.
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Step 1: Keep It Vague; Keep It Simple
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To create a cult, you must first attract attention.
Do not do this through actions, which are too clear and readable, but through words, which are hazy and deceptive.
Your initial speeches, conversations and interviews must include 2 elements: the promise of something great and transformative, and total vagueness.
This connection will stimulate all kinds of hazy dreams in your listeners, who will make their own connections and see what they want to see.
To make your vagueness attractive, use words of great resonance but cloudy meaning, words full of heat and enthusiasm.
Fancy titles, use of numbers and creation of new words are helpful. All of these create the impression of specialized knowledge.
Try to make the subject of your cult new and fresh, so that few will understand it.Your appeal should be simple. Most people’s problems have complex causes, and they want to hear that a simple solution will cure their problems.
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To keep your followers united, you must now do what all religions and belief systems have done: create an us-versus-them dynamic.
First, make sure your followers believe that they are part of an exclusive club, unified by a bond of common goals.
Then, to strengthen this bond, manufacture the notion of a devious enemy out to ruin you.
There is a force of nonbelievers that will do anything to stop you. Any outsider who tries to reveal the charlatan nature of your belief system can now be described as a member of this devious force.
If you have no enemies, invent one."

Trecho retirado de "48 Laws of Power"

Manual por onde os políticos portugueses aprendem

Manual de onde os políticos portugueses aprendem:


"Law 11: Learn To Keep People Dependent On You
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To maintain your independence you must always be needed and wanted. The more you are relied on, the more freedom you have. Make people depend on you for their happiness and prosperity and you have nothing to fear. Never teach them enough so that they can do without you.

Keys To Power
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The ultimate power is the power to get people to do as you wish. When you can do this without having to force people or hurt them, when they willingly grant you what you desire, then your power is untouchable.
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The best way to do this is to create a relationship of dependence. The master requires your services; he is weak or unable to function without you; you have enmeshed yourself in his work so deeply that doing away with you would bring him great difficulty. Once such a relationship is established, you have the upper hand.
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The ultimate form of power is not independence. The completely independent man would love in a cabin in the woods, but he would have no power. The best you can hope for is that others will grow so dependent on you that you enjoy a kind of reverse independence: their need for you frees you."

Trecho retirado de "48 Laws of Power"