Balanced Scorecard: O velho, o rapaz e o burro

domingo, outubro 06, 2024

O velho, o rapaz e o burro

O FT de ontem traz a habitual crónica de Janan Ganesh intitulada, "Can liberals be trusted with liberalism?"

"There is now some data to support the anecdotal impression that woke-ism at its most censorious peaked a few years ago. I wish those of us in the liberal centre could take a bow. But who led the resistance when it was hardest? Single-issue feminists. Rightwing free speech zealots. Political casuals with a radar for humbug.
Not all liberals deserted. Malcolm Gladwell and others signed a Harper's Magazine letter about creative freedom when that took some fibre. But don't let's pretend this was typical of the wider caste. Newspaper websites have search engines. Our successors will be able to look up what passed for the bien pensant "position" circa 2020."

Isto acontece-me muitas vezes... fazer conexões que não lembram ao diabo.

Ao longo dos últimos anos tenho lido muita coisa sobre couro artificial, sobre napas, para substituir o couro natural, tudo por causa do ambiente e do metano emitido pelo gado. Quando li os primeiros artigos vi longos elogios ao couro artificial e lembro-me de ficar perplexo. Não sei porquê não escrevi nada aqui no blogue, daí a ligação ao texto de Janan Ganesh.

Depois de reles estagiário na Sonae o meu primeiro trabalho foi o de engenheiro de produto, não confundir com gestor de produto, naquilo que hoje é conhecido por TMG Automotive. Desenvolvíamos e produzíamos napas, couro artificial, para a indústria automóvel. BTW, ainda hoje acho que é talvez o melhor trabalho do mundo, o de engenheiro de produto.

Porque ficava perplexo? Porque eu sei a quantidade de químicos que têm de ser misturados numa pasta (plastisol) para poder produzir uma napa:

Cloreto de polivinilo (PVC) - O polímero base utilizado para criar o couro artificial. Proporciona estrutura e durabilidade. Normalmente utiliza-se mais do que um tipo de PVC, pois juntam-se duas camadas: a camada de superfície e a camada expandida.
Plastificantes - Ftalatos - Estes produtos químicos tornam o PVC flexível e macio, imitando a maleabilidade do couro natural.
Estabilizantes - Os estabilizantes previnem a degradação do PVC causada pelo calor, luz ultravioleta e oxidação durante o processamento e utilização.
Cargas - Carbonato de cálcio, sílica, argilas - As cargas reduzem o custo e melhoram as propriedades mecânicas, como a resistência à tracção e a durabilidade do couro artificial.
Corantes/Pigmentos - Dióxido de titânio (para branco), óxidos de ferro, negro de fumo, pigmentos orgânicos - Estes conferem a cor desejada e o aspeto estético ao couro artificial.
Agentes de Expansão - Azodicarbonamida, bicarbonato de sódio - São utilizados para criar uma estrutura suave e espumosa no couro artificial, imitando a sensação almofadada do couro natural.
Solventes - Ciclohexanona, metil-etil cetona (MEK), tolueno, acetona - São utilizados no processo de aplicação para dissolver o PVC e outros componentes para revestimento de suportes têxteis.
Surfactantes e Emulsionantes - Lauril sulfato de sódio (SLS), polissorbatos - Utilizam-se no processo de emulsão para ajudar a estabilizar a dispersão de PVC, criando um revestimento suave.
Agentes de Controlo de Espuma - Agentes antiespumantes à base de silicone - Estes produtos químicos são usados para controlar a formação de espuma durante o processo de fabrico, assegurando um acabamento suave.
Absorventes de UV - Derivados de benzotriazol, Estabilizadores de Aminas Impedidas (HALS) - Protegem o couro artificial da degradação por UV, prevenindo descolorações e fissuras ao longo do tempo.
Agentes Antimicrobianos - Exemplos: Aditivos à base de prata, piritiona de zinco, isotiazolinonas - São adicionados para prevenir o aparecimento de bolor, míldio e o crescimento de bactérias, que podem danificar o material e causar odores.
Materiais de Suporte - Poliéster, algodão ou tecidos não tecidos - O material de suporte, embora não seja um produto químico, é um componente essencial que proporciona estrutura e resistência ao couro artificial.

E com isto fazem a napa, "amiga do ambiente", usada numa carteira ou numas botas, ... go figure.

Ainda há pouco mais de 18 meses escreviam-se apologias como esta The benefits of using artificial leather in fashion and lifestyle products.

Lembram-se da "mãe" do fast-fashion entrar no comboio da sustentabilidade? Eu lembro, de 2019, Are you prepared to walk the talk?

Agora vejam o que encontrei no Público de 17 de Setembro último, "Fast fashion: marcas globais usam cada vez mais tecidos poluentes, diz relatório". O artigo é basicamente sobre fibras têxteis sintéticas como os poliésteres. No final termina com:

"Como são baratos e versáteis, os têxteis à base de combustíveis fósseis continuam a ser extremamente requisitados pela indústria da moda."

O artigo começa com:

"Gigantes da moda como a Shein ou a Zara estão cada vez mais dependentes dos tecidos sintéticos, sugere um relatório da Fundação Changing Markets divulgado ao final do dia de ontem."

BTW, o PVC é o polímero menos dependente de combustíveis fósseis por causa da massa molecular do cloro, cerca de 35 vezes maior que a do hidrogénio.

Um texto mais lúcido sobre o tema é o que encontro no remate final de "Synthetic Leather Substitutes and Fast Fashion: Unraveling the Unhealthy Equation (Part 3)":

"This will involve looking at different technologies, practices, and approaches, such as ethical sourcing and circular economy principles, that can help create an ethical and sustainable leather industry."

BTW, os meus primeiros dias de trabalho de 2024 foram numa empresa que produz aguardente. Fiquei fascinado com o que um sector que existe há milhares de anos aprendeu sobre sustentabilidade. As quintas recolhem as uvas na vindíma, "pisam" as uvas. Enviam o cangaço para um destilador. Este separa as graínhas, que são valorizadas na produção de óleo, por exemplo. E produz vários tipos de aguardente com o resto. Produz ainda composto orgânico, o resíduo da destilação pode ser compostado, resultando num fertilizante orgânico valioso. E ainda, alguns destiladores podem extrair compostos úteis como ácido tartárico ou polifenóis antes da destilação. Os resíduos sólidos podem ser utilizados como biomassa para geração de energia.

As marcas de fast-fashion e o couro artificial fazem-me lembrar a estória de:

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Citações

"It is widely believed that restructuring has boosted productivity by displacing low-skilled workers and creating jobs for the high skilled."Mas, e como isto é profundo:"In essence, creative destruction means that low productivity plants are displaced by high productivity plants." Por favor voltar a trás e reler esta última afirmação.
.
"Lovaglia’s Law: The more important the outcome of a decision, the more people will resist using evidence to make it."

"If an organisation is too stable it can ossify, but if it is too unstable it can disintegrate. Successful organisations work between these two conditions or states, in what Stacey called ‘the chaos zone’."

"If the customer doesn't care about the price, then the retailer shouldn't care about the cost,"
“It's not enough that we do our best; sometimes we have to do what's required”.
"Das Leben, das uns gegeben ist, ist uns nicht als etwas Fertiges gegeben, sondern wir müssen es uns gestalten, und zwar jeder sein eigenes."
"Eine Regierung, die nichts wert ist, kostet am meisten."
"Forget trying to persuade them; light their pants on fire."
"O futuro é o que importa. O futuro é a base do significado, é de onde vem o projecto que alguém tem para si próprio"
"The single biggest problem in communication is the illusion that it has taken place."

“It is not the strongest of the species that survives, nor the most intelligent; it is the one that is most adaptable to change.”

"o Marketing só existe a partir do pensamento estratégico, caso contrário "não resulta""
"It is difficult to get a man to understand something, when his salary depends upon his not understanding it"
"Perder diversidade é como arrancar páginas de um livro. Quantas páginas poderemos arrancar até deixar de compreender o enredo?"
The great enemy of the truth is very often not the lie – deliberate, contrived and dishonest – but the myth, persistent, persuasive, and unrealistic. Belief in myths allows the comfort of opinion without the discomfort of thought."

"By strategy, I mean a cohesive response to a challenge. A real strategy is neither a document nor a forecast but rather an overall approach based on a diagnosis of a challenge. The most important element of a strategy is a coherent viewpoint about the forces at work, not a plan."

"Un desastre està punt de succeir a Espanya. El malentès de la gravetat de la crisi costarà car als inversors, ja que tindrà profundes conseqüències per a tot el sistema bancari europeu", afirma.

Entre d'altres coses, Mauldin diu que "els inversors estan fumant crack si creuen que els bancs espanyols són entre els més forts d'Europa, ja que estan amagant les seves pèrdues".

“… there are no “sunset” industries condemned to disappear in high wage economies, although there are certainly sunset and condemned strategies, among them building a business on the advantages to be gained by cheap labor”

"o vencedor da vida, o optimista que vive em incesto com o próprio ego, é o traço mais frágil do líder"

"We shall not grow wiser before we learn that much
that we have done was very foolish."
You may not be able to change the world but can at least get some entertainment & make a living out of the epistemic arrogance of the human race.

"I wanted you to see what real courage is, instead of getting the idea that courage is a man with a gun in his hand. It's when you know you're licked before you begin but you begin anyway and you see it through no matter what. You rarely win, but sometimes you do."

“Trust your guts. But not too much!”

"Customers will try 'low-cost providers,' because the majors have not given them any clear reason not to." "

"Natal é quando as Crianças pedem e os Pais pagam. Défices é quando os Pais pedem e as Crianças pagam."

"A imprevidência dos povos é infinita, a dos governos é legal"

"What a man sees depends both upon what he looks at and also upon what his previous visual-conceptual experience has taught him to see"

“The leaders first task is to be the trumpet that sounds a clear sound”

"lamented the lack of any systematic data on the scale of unfunded IOUs that care-free politicians have handed out like confetti."

"Let them call me rebel and welcome, I feel no concern from it; but I should suffer the misery of devils, were I to make a whore of my soul..."

O problema não é o consumo. O problema é o consumo assente em endividamento."

"There are designations, like "economist", "prostitute", or "consultant" for which additional characterization doesn't add information."

When it becomes more difficult to suffer than change, you will change"

"Hope is not a strategy and a crisis is a terrible thing to waste"

The more you can see of the present, the more you can see of the future"

Yes, You can change the future, but only changing the present"

"Entrepreneurship is 'Having aspirations greater than your resources'"

“The single biggest reason companies fail is they overinvest in what is, as opposed to what might be."

"The first principle is that you must not fool yourself - and you are the easiest person to fool. So you have to be very careful about that"

"A estabilidade é uma ilusão"

"When we create the conditions of possibility, the universe becomes our co-conspirator"

Thinking about doing is not doing. Talking about doing is not doing. Doing is doing."

"'God has created me to do him some definite service. He has committed some work to me which he has not committed to another'.

...

"Each of us has a mission, each of us is called to change the world, to work for a culture of life, a culture forged by love and respect for the dignity of each human person.

"As our Lord tells us in the Gospel we have just heard, our light must shine in the sight of all, so that, seeing our good works, they may give praise to our heavenly Father."

"The future is not there waiting for us. We create it by the power of imagination."

"confusing testosterone with strategy is a bad idea"

"Much consulting involves the application of models to a system, as opposed to getting involved in the system as a positive change agent""

"O Portugal que pára sem orçamento é precisamente aquele que vive dele e que há todo o interesse em parar."

"credibilidade da política financeira e dos seus executores está ao nível da credibilidade de uma barraca das farturas"

"The role of the manager is thought to be reduction of uncertainty rather than the capacity to live creatively in it"

"today an entrepreneur is closer to artists than managers"

"A business without a path to profit isn’t a business, it’s a hobby"

"If no one’s upset by what you’re saying, you’re probably not pushing hard enough. (And you’re probably boring, too.)"

"Storytelling isn’t just how we construct our identities, stories are our identities"

"'He who has a why to live can bear almost any how' "

"They can because they think they can"

"Se há coisa que não suporto é misturar catequese com negócios, é a incapacidade para calçar os sapatos do outro e só pensar na nossa posição de coitadinhos, pobres vítimas indefesas dos maus e que por isso precisamos do Estado todo poderoso para nos proteger e, nem percebem na volta, os juros que o Estado cobra por esse serviço mafioso de protecção que, ainda por cima não resolve nada."

"Empathy is like a universal solvent. Any problem immersed in empathy becomes soluble."

"In victory, do not brag; in defeat, do not weep"

"Value it's a feeling not a calculation"

"An economist is someone who has had a human being described to him, but has never actually seen one."

"Don't finish first--it's not about running a rat race. Start with a better ending in mind."

"If you sit in on a poker game and don’t see a sucker, get up. You’re the sucker.”

"The 'value added' for most any company, tiny or enormous, comes from the Quality of Experience provided."

"Crediting government with the success of entrepreneurs is like crediting the guy who built Bill Gates’ garage with the success of Microsoft."

"I have found that assuming social scientists understand the difference between correlation and causality is not generally a good one."

"Promising never to raise taxes, without reaching a deal on spending, really means a high and rising commitment to future taxes."

"Some things are so foolish that only an intellectual could believe them, for no ordinary man could be such a fool"

"os bancos não financiam a economia, a poupança sim"

"I do not know the key to success, but the key to failure is trying to please everybody"

"Never be afraid to try, remember... Amateurs built the ark. Professionals built the Titanic."

"terms such as 'experiment' and 'observation' cover complex processes containing many strands. 'Facts' come from negotiations between different parties and the final product - the published report - is influenced by physical events, dataprocessors, compromises, exhaustion, lack of money, national pride and so on."

"'science in the making' is 'the consequence of [a] settlement' of 'controversies'."

"If the state wishes to spend more, it can do so only by borrowing your savings or taxing you more. And it's no good thinking someone else will pay, that someone else is you."

"All failures of strategy are rooted in the assumption that outcomes are predictable."

"Doing things like your bigger competitors is how to get killed in the wars out there"

“Uma moeda boa e forte é como a saúde. Só lhe damos verdadeiramente valor quando não a temos.”

"Life’s tough. It’s tougher if you’re stupid"

"O homem de bem exige tudo de si próprio; o homem medíocre espera tudo dos outros"

"Change is a threat when done to me, but an opportunity when done by me."

"As elites foram deixando de falar das exportações à medida que se foi percebendo que o país consegue exportar sem elas"

"Your toughest competition is the little voice inside your head telling you to stop"

"Pain is just weakness leaving your body"

"Built to last" is bad economics. Built to do something great" is the better idea. Think: "Creative destruction."

"the world is an uncertain place no matter how many Greek letter equations you affix to a problem."

"You never change things by fighting existing reality. To change s.th., build a new model making the existing model obsolete"

“No, no, you're not thinking; you're just being logical.”

"Success is not a destination. It's the trail you leave behind you."

"Winners make a habit of manufacturing their own positive expectations in advance of the event."

“You’ve got to start with the customer experience and work back toward the technology – not the other way around”

"Strategy as the "smallest set of - intended or actual - choices and decisions sufficient to guide all other choices and decisions sufficient to guide all other choices and decisions."

"When something is commoditized, an adjacent market becomes valuable"

"nature evolves away from constraints, not toward goals"

"There aren't any textbooks on what to stop doing!"

"With great power comes great irresponsibility "

"Weird things happen when you take price out of the equation for consumers"

"‘It’s so damn complex. If you ever think you have the solution to this, you’re wrong and you’re dangerous.’"

"Saruman believes it is only great power that can hold evil in check, but that is not what I have found. I found it is the small everyday deeds of ordinary folk that keep the darkness at bay. Small acts of kindness and love."

"Increasing stuff that doesn't add value dilutes existing value."

"O federalismo não é a alternativa à troika, é a troika para sempre."

"Never underestimate the difficulty of changing false beliefs by facts"

"Stressors are information"

“If you hear a “prominent” economist using the word ‘equilibrium,’ or ‘normal distribution,’ do not argue with him; just ignore him, or try to put a rat down his shirt.”

"The advantage of experiences over things for most of us is that we can make them seem unique, which = scarce, which = value"

"Pedras no caminho?

Guardo todas, um dia vou construir um castelo"

"Without risk, faith is an impossibility."

"Não posso com quem vive a achar que os outros lhe devem sempre alguma coisa."

"In a world of increasing automation, our ability to perform tasks is not nearly as important as our ability to dream. The questions we need to ask are not ones of action, but ones of meaning"

"Me arrancam tudo a força e depois me chamam de contribuinte."

"Letting people vote for expensive programs that “somebody else” will finance is a good recipe for getting people to vote irresponsibly"

"what's fairness gotta do with pricing based in value?"

"The epic battle of our generation is between the status quo of mass and the never-ceasing tide of weird."

“Price is emotional”

"There will always be a reason why you can't pursue it, until competitors create a reason why you must."

"The most important thing to study is opening theory"

"The greater the contrast, the greater the potential"

“Customers don't care about your solution, they care about their problems.”

"Todos querem conhecer a verdade, mas o que desejam é que lhes contem uma mentira em que não sejam protagonistas."

"Execution efficiency strangles innovation in the crib, but not with malice, by default.”

"Our obsession with scalability is getting in the way of unleashing the potential of the 21st century."

"The system is optimized to mitigate risk, not create value"

"Champions are made when no one is looking"

"Don't bargain on value. Half as expensive is often twice as cheap."

"Customers care about outcomes, not effort, technology, or originality."

" I can't believe it. That is why you fail."

"You don't have to pick between 1) playing the game and 2) not playing the game. You can *change* the game."

""The first principle is that you must not fool yourself and you are the easiest person to fool." "

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domingo, outubro 06, 2024

O velho, o rapaz e o burro

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