"As a leader, you want to keep your team focused on critical outcomes and problems. To do this, you first need to identify where scope creep usually happens and cut it off quickly. In practice, this means shifting your entire team's mindset from "what" you're building to "why" you're building it, ensuring a project's outcomes are clearly defined. This will keep the team's narrative focused on the problem being solved.
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Driving projects by outcomes means defining success based on problem resolution, and measuring progress by how effectively you solve the problem. Therefore, an outcome is a problem that an audience has that isn't addressed or is insufficiently addressed — not the individual project deliverables or features. Defining outcomes means setting aside assumptions on audience wants and desires, and shifting attention to what pain points exist and what is required to eliminate them.
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Emphasizing outcomes also helps you to align your team around a common purpose and shared goals. By providing clarity on what needs to be achieved, you're motivating your team and empowering them to work together to apply creative approaches to problem solving. Without knowing the outcomes, it is presumptive to say whether any specific tactic or deliverable is needed or necessary. In short, only when problem-based outcomes are determined can a useful scope of features and deliverables be defined."
Recordar:
- " If we want to talk about success, we need to talk about outcomes, not just outputs"
- Think “outcome before output”
Trechos retirados de "Project Managers, Focus on Outcomes - Not Deliverables"
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