"An organization should define itself by the need that it is fulfilling and not by its current product and service offerings. [Moi ici: Isto é outra forma de dizer que o foco deve ser no outcome, e não nos outputs. Outcomes que resultam de inputs na vida do cliente.] Finding the best way to address a need in a fast-changing environment amounts to the competitive pursuit of a moving target. Thus, the need is the proper anchor point, leaving us open to adapt our offerings as opportunities arise.
...
Anchoring quality on the creation of the proposed value helps maintain coherence in action amid constant change; it also instills and reinforces a sense of common purpose. It acts as a guide in setting priorities and as a compass to find our way in the numerous trade-offs that we must make in the pursuit of sustainable competitive advantage.
...
A value proposition spells out our commitment to our customers in terms that are significant for them."
Trechos retirado de "Complex Service Delivery Processes - Strategy to Operations" de Jean Harvey.
Sem comentários:
Enviar um comentário