Recordar 1Ts 5, 1-6
"The autumn picture is both clear and gloomy. Europe's CFOs see a challenging winter ahead. Inflation is still elevated and interest rates at levels that are, historically, normal rather than particularly high, but from the rock bottom, near-zero rates of the previous decade and a half. Consumers are struggling with spiralling costs, and CFOs face the same problem: they too are now focusing on major efforts to reduce costs - rather than planning to invest, hire staff and expand. As was the case last autumn, when the Ukraine conflict brought Europe the threat of energy shortages, CFOs are uneasy about the winter that lies ahead and about the risks to economic growth. Their mindset is therefore cautious.
With generative Al, many see the potential to help them reduce costs and improve their business performance in general. Yet, most are still in preparation mode. If competitors find benefits in using generative Al and steal a march on them, they will be swift to join the new trend - provided they can find staff with the knowledge required. If generative Al expands rapidly, competition for the respective skills will become intense....But the worsening in Europe’s current economic picture and its prospects is reflected in a reinforcement of the shift in CFOs’ strategic priorities that began to be evident a year ago—they are focusing on cost reduction. This shift to a defensive strategy is easy to understand: Europe’s CFOs, just like its consumers, are responding to the cost-of-living crisis by tightening their belts."
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