quinta-feira, junho 08, 2023

Are you prepared to walk the talk? (parte II)

No Verão de 2019 escrevi aqui no blogue sobre a ironia da Inditex querer apostar na sustentabilidade. Recordo Are you prepared to walk the talk?

Em Março passado "Presidente da Inditex e dona da Zara, Marta Ortega, defende que não produz fast fashion". Parece um político vestido de amarelo a dizer-nos que não está vestido de amarelo. 

No entanto, toda a gente vê o amarelo, "How Zara's strategy made her the queen of fast fashion"

"Europe's policy makers have called to "end fast fashion" as they push to toughen oversight of the industry.
On Thursday, the EU parliament voted strongly in favour of a suite of recommendations designed to force the fashion industry to operate more sustainably and help consumers to make more responsible and ethical choices, pushing to bolster the scope and ambition of a regulatory roadmap laid out by the European Commission last year.
Parliamentarians called for a clear definition of fast fashion focused on low cost, low quality, high volume production and tougher measures to fight excessive production and consumption of textiles."

E já agora, "Chile’s Atacama Desert: Where Fast Fashion Goes to Die" e "The fashion industry's dirtiest secret":

"The fast-fashion brand Zara produces 450 million garments, with 20,000 new styles each year, which remain in fashion for a limited amount of time until they're replaced by new styles the following year."

Recordar: Para macro-economistas, políticos e comentadores de coisas económicas acerca do modelo de negócio da Zara.

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