Parte III, Parte II e Parte I.
Em Acerca do Evangelho do Valor uso esta equação:
Quem mete todas as fichas no denominador acaba quase sempre na chamada race to the bottom (ver parte III):
No último livro de Seth Godin, "The Song of Significance: A New Manifesto for Teams" pode ler-se:
"The truth is simple: Widget production [Moi ici: Trabalhar o denominador] is fairly straightforward to measure and increase. But those metrics (and methods) don't work for human interactions, insight, or innovation. [Moi ici: Trabalhar o numerador]...When we consider the four kinds of work, we can lay them out in a two-by two grid with stakes and trust as the two axes.
High-stakes, low-trust work is the work assigned by the industrialist. [Moi ici: Trabalhar o denominador até mais não, solução para lidar com commodities] This is meeting spec. Test and measure. Surveillance. Traditional management lives in this quadrant. This is how you successfully run a fast-food franchise. Every customer is important, and every output needs to be identical.Low-stakes, low-trust work is similar, except it's easily outsourced. This isn't work your organization needs to take seriously or personally....The next quadrant is for work that is low stakes but high trust. This is the work of culture creation, of community, of people we care about showing up each day to contribute a bit to the whole. The work is consistent, but it's human, not industrial. The shifts caused by pandemic disruptions, outsourcing, work from home, and AI have disrupted this quadrant.And the final quadrant, the most important one, is the work with high stakes and high trust. This is significant work, important work, work on the edge. This is the work that creates human value as we connect with and respect the individuals who create it.It doesn't pay to industrialize this work or to create it under duress. Because then it becomes industrialized and once again joins the race to the bottom....This is a race you don't want to run. Because you might win. Or worse, come in second.This is the industrialist's race, the race of productivity. [Moi ici: Não esquecer esta frase "the race of productivity", voltaremos a ela numa próxima parte. Recordar Reinert e o Uganda. Por que não associamos produtividade a high trust? Talvez por causa da doença dos engenheiros] This is the challenge of more for less, of mass-market quality at scale.The race to the bottom also offers low prices, average quality, and plenty of room for excuses about our lack of humanity and a focus on the short term. The race to the bottom is filled with shortcuts and with competitors who are willing to sacrifice integrity for a slight edge.At first, heading to the bottom is thrilling, because a small head start feels like an extraordinary boon. The sales and profits quickly arrive.But inevitably, when a competitor shows up, it becomes a race. And to win that race, all the elements that attracted you to the work quickly disappear."
Continua.
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