sábado, dezembro 17, 2022

"The solution is not to reduce your prices; it’s to increase the value that you provide"

"A word of caution: not everybody is going to be willing to pay what you are worth. That doesn't mean you should lower your prices; that means you are niching correctly! The goal is to find the smaller segment of the market that will pay the higher prices because they also understand the value of the service or product you provide.

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“Of course, you’ll eventually hit a point where people—even your biggest supporters—won’t continue paying more. At that point, you’ll fail to convert because (at least for most of us) whatever we do is not something people will pay literally any amount of money for. There’s always a point of diminishing returns.

It’s at this point that many entrepreneurs make a critical mistake. The solution is not to reduce your prices; it’s to increase the value that you provide.[Moi ici: Nunca esquecer este "truque", daí o meu milenar conselho: Subir na escala de valor (parte II), trabalhar os underserved]

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This is all just about perceived value and math, and that math is tied to time. Time is fleeting and, without trying to get too dark, we’re all going to die. So the most precious resource we have is time, and that’s what we’re all selling, ultimately.”

Recordando Schumpeter, o futuro tem um custo. Se não o incorporamos agora, nunca o teremos. 

Trechos retirados de "Niching Up: The Narrower the Market, the Bigger the Prize" de Chris Dreyer.

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