sábado, junho 11, 2022

"Try even harder"

No último livro de Roger Martin, "A New Way to Think", encontrei este trecho na introdução:
"When executives and managers find that a given framework, general practice, theory, or way of thinking—what I will call a “model” for short—doesn’t lead to the desired outcome, they almost automatically assume that the model in question wasn’t applied rigorously enough. The prescription, therefore, is to apply the model again, more vigorously. And when that produces the same unsatisfactory result, the prescription is to try even harder."

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