"To be effective, though, goals and metrics need to be clear and simple, and the fewer the better.
...
But we realized that going all in on a KPI without putting some sort of check on it could have serious unintended consequences. We knew that any primary goal had to be bounded by a constraint, as in, "Maximize X without reducing Y.""
Trechos retirados de "The Quest for a Killer KPI".
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