"businesses often make is that they misjudge the relationship between ..."

Cuidado com os juízos precipitados e com a crença nos jogos de soma nula.

"When radio became popular in the 1920s, the American Society of Composers, Authors and Publishers (ASCAP) battled the new medium, convinced that radio would reduce record sales and, more important at the time, shrink revenue from sheet music. To choke off radio, ASCAP raised its licensing fees by 70 percent in the late 1930s and again in 1940. Broadcasters responded with a boycott. For almost a year, radio audiences in the United States heard virtually no copyright-protected music. All of a sudden, Stephen Foster’s long-forgotten “Jeannie with the Light Brown Hair,” a song in the public domain, filled the airwaves again.

By the 1950s, however, ASCAP’s mistake was readily apparent. Radio was not a substitute for records; it was a complement, a means to advertise music and raise listeners’ appreciation for particular songs. Now the payment streams reversed: instead of charging astronomical licensing fees, record companies paid DJs to play particular songs. The first type of mistake businesses often make is that they misjudge the relationship between two products, seeing them as substitutes when they are, in fact, complements. In hindsight, we see things more clearly, of course. But at the time, the mistake was completely understandable. Wouldn’t you have thought that playing music for free would reduce the demand for records?”

O karma é tramado! 

Trechos retirados de "Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance"