Dedicado ao meu parceiro das conversas oxigenadoras... já há muito que não temos nenhuma...
""In crisis, there is opportunity." Galloway argues that the COVID-19 pandemic has not been a change agent so much as an accelerant of trends already well underway.[Moi ici: Recordar isto]
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One of the industries that will struggle in the new normal will be higher education, an industry that may not be able to maintain a value proposition that makes sense in a decentralized and digital economy, where scale, speed, and personalization are the new relevant currencies.
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"E-commerce began taking root in 2000. Since then, e-commerce's share of retail has grown approximately 1% every year. At the beginning of 2020, approximately 18% of retail was transacted via digital channels. Eight weeks after the pandemic reached the US (March to mid-April), that number leaped to 28%. We saw a decade of e-commerce growth in eight weeks,"
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He also referenced home delivery of groceries accelerating by six years. Working from home accelerated by 10 years in 2020. He shared some negative trends due to the pandemic, including one out of two young adults between the ages of 18 to 30 now living with their parents. Another negative trend in the pandemic is that one in five households with children in the US is now food insecure.
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In Post Corona, Galloway writes that few industries sit closer to the ground zero of COVID-19 acceleration than higher education. Even before the pandemic, the $700 billion business was ripe for disruption.
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"The pandemic's most enduring feature will be as an accelerant of existing trends. The trend that encapsulates the greatest reshuffling of stakeholder value in recent history is … the Great Dispersion. Similar to prior macro trends like globalization and digitization, it offers enormous opportunity, but also real threats. Amazon dispersed retail to desktop, to mobile, to voice. Netflix dispersed DVDs to our mailbox, then to every screen. The pandemic is causing dispersion in even larger industries — the greatest opportunity for wealth creation in decades. Work from home, telemedicine, and remote learning represent an impending disruption of over 25% of the U.S. economy. The largest sectors are about to leapfrog HQ, doctor's offices, hospitals, and campuses."
Trechos retirados de "Professor Scott Galloway: The great dispersion and future of higher education"
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