sexta-feira, julho 10, 2020

"stand for something"

Mais uma mensagem de Seth Godin:
"Most of the brands we truly care about stand for something. And the thing they stand for is unlikely to be, “whatever you want, we have it.” It’s also unlikely to be, “you can choose anyone and we’re anyone.
.
A meaningful specific can’t possibly please everyone. That’s the deal."
E a sua empresa... recorde Justin Bieber.

 
Trecho retirado de "“It might not be for you”

Sem comentários: