“In the post-COVID-19 era, apart from those few sectors in which companies will benefit on average from strong tailwinds (most notably tech, health and wellness), the journey will be challenging and sometimes treacherous. For some, like entertainment, travel or hospitality, a return to a pre-pandemic environment is unimaginable in the foreseeable future (and maybe never in some cases…). For others, namely manufacturing or food, it is more about finding ways to adjust to the shock and capitalize on some new trends (like digital) to thrive in the post-pandemic era. Size also makes a difference. The difficulties tend to be greater for small businesses that, on average, operate on smaller cash reserves and thinner profit margins than large companies. Moving forward, most of them will be dealing with cost–revenue ratios that put them at a disadvantage compared to bigger rivals. But being small can offer some advantages in today’s world where flexibility and celerity can make all the difference in terms of adaptation. Being nimble is easier for a small structure than for an industrial behemoth.”
Trecho retirado de “COVID-19: The Great Reset” de Klaus Schwab.
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