Pivoting

Mais um exemplo de "We are all startups now"

"Audrey McLoghlin was preparing her largest wholesale shipments of the year for her two labels, Frank & Eileen and Grayson, when cancellations started to come in a month-and-a-half ago. Now, spring and summer merchandise originally destined for over 350 retailers across the US, including Nordstrom and Anthropologie, sits in storage.
.
Before the pandemic, wholesale accounted for over 60 percent of McLoghlin’s business. But with stores closed, she’s pivoting to her own e-commerce as fast as she can. She’s redesigned both of her brands’ websites to make shopping easier and taught herself to use Instagram Live. She’s also bought ads on Google and social media – prior to the virus, her digital marketing budget was nonexistent.
.
“This just forced us to test it out and try new things,” McLoghlin said.
...
“I would rather be smaller and more direct than go back to how things were before,”
...
“This is a game changer. It’s never going to be business as usual again.”"

Trechos retirados de "How to Go From Wholesale to Direct-To-Consumer"

E outro:

"Companies that have seen their business models blown up by the pandemic are making dramatic changes in real time, from the products they sell to where and how they are sold.
...
“Things are so up in the air that you need to move quickly and adapt,” ... “If you can tap into what people want and need right now, it’s the strongest way to survive.”
...
“I’m in reinvention mode right now, and trying to give myself and my business a new way to position clients in this current climate,” Tuke said. “You have to be scrappy.”
...
“Business owners need to think about how they can shift to play in the world we live in,” Gardner said. “Can they leverage existing resources and pivot to clothes people actually need?”
...
A pivot doesn’t need to involve new products. Some brands are using the pandemic to reduce their reliance on wholesale. The wholesale model has been challenged for years, and more brands are leaning into the direct-to-consumer approach."

Trechos retirados de "The Art of the Crisis Pivot — and the Brands Getting it Right"