O futuro do retalho

"Where we find ourselves today is at the end of the beginning of e-commerce. In 2019 a little more than $3 trillion dollars in global retail was transacted online and was largely comprised of the sorts of products that are relatively simple to transact — electronics, airline and event tickets, shoes, and a range of other commodity items. However, the outstanding opportunity is $27 trillion remaining in the global retail economy, including things that are fundamentally more complex purchases.
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In the future, all but the most convenience-based retailers will begin to use their stores as media to acquire customers and their media platforms as stores to transact sales.
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Put another way, media is now a cost of sales and rent is now a cost of customer acquisition. Retailers that miss or ignore this shift will do so at their peril.
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Media is not merely becoming the store, it's becoming the ultimate store.
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Conversely, however, physical stores are going through a very different but corresponding evolution. Brick-and-mortar stores are no longer simply a channel for the distribution of products. They no longer act as the final point in the purchase funnel.
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Physical stores are becoming a powerful media channel, and very often the first point of contact between brands and consumers. As consumers become increasingly technologically entrenched, they'll crave far more and better physical retail experiences. And so brick-and-mortar spaces will offer retailers and brands the opportunity to draw the consumer into the brand story, deliver a remarkable and immersive brand and product experience, and ultimately galvanize their relationship with consumers.
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In essence, the unique selling process you create becomes as much of a product as the product itself." 

Trechos retirados de "The future of retail: What 2020 and beyond will bring to the industry"