quinta-feira, outubro 24, 2019

"Triggering and facilitating capabilities"

Parte I e Parte II.

Excelente lista de actividades que podem ser trabalhadas para desenvolver o desafio de construir um ecossistema.
"Our data analysis yielded two distinct types of market-shaping capabilities: triggering and facilitating. Triggering capabilities generate new resource linkages by directly influencing various market-level characteristics. They focus on re-designing exchange, re-configuring the network, and re-forming institutions. Facilitating capabilities relate to the creative ability of the firm to determine which triggering capabilities are applied and how. They enable market-shaping by discovering the value potential of new resource linkages, and augment the impact of the triggering capabilities by mobilizing relevant intra- and inter-stakeholder resource integration.
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Triggering capabilities: Generating new resource linkages...
We identified three aggregate themes, or triggering capability sets: capabilities related to re-designing exchange, re-configuring the network, and reforming institutions.

Facilitating capabilities: Enabling and augmenting market-shaping.
We identified 17 properties describing the creative abilities of the firms to determine which triggering capabilities should be applied and how. These are further categorized into four concepts or facilitating capabilities. We identified two aggregate themes or facilitating capability sets

Trechos retirados de "Capabilities for market-shaping: triggering and facilitating increased value creation" de Suvi Nenonen, Kaj Storbacka and Charlotta Windahl, publicado por Journal of the Academy of Marketing Science em Abril de 2019.




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