Aguentar 15 minutos sem comer o marshmallow (Parte II)

Parte I.

Aguentar 15 minutos sem comer o marshmallow é um desafio de um clássico da Psicologia.

O Financial Times de ontem aparece com o seguinte artigo de opinião "Companies should concentrate on maximising their profits":

"Corporations are not just profit-making machines. They are complex social organisms, embedded in the society from which they grow. And as such they have both obligations and rights. But bringing back the Friedman doctrine would bring much-needed clarity to discussion of the role of the corporation. Americans are just waking up to the possibility that many big tech companies are not public-spirited entities that just happen to make a profit on the side. Would this recognition have come sooner without what Friedman called "the cloak of social responsibility"? what if Facebook explained and justified its actions in terms of shareholder value rather than the larger mission of "bringing the world doser together"? Would e-cigarette maker Juul have been welcomed into high school classrooms if its stated intent was to make money off kids, rather than improve their health? Would Wework have got so far so fast if its founder's effusions about social mission were taken as evidence of organisational over reach rather than standard expressions of corporate good intentions?
...
Bring back the Friedman doctrine, and maybe we'd have a more honest conversation. Do I want to dedicate myself to maximising shareholder value? Or do I want to consider one of the other institutions — from universities, to non-profits, to public service —which truly are mission-driven? But if we freed corporations from the need to do more, then the rest of us would have to act."

 Continuo a crer que esta ideia de Friedman já não é aplicável no mundo actual, um mundo mais complexo, um mundo a precisar de ecossistemas em vez de relações diádicas, um mundo sem clientes-reféns. Não ter paciência, não saber levar a água ao seu moinho, focar-se no imediato... dá azar.