“Success is driven by the combination of the strategy and the context.
The strategy interacts with the context of the organisation to produce outcomes.
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As the context changes, the interactions between strategy and context will necessarily change, as will the outcomes. Therefore, we should expect that changes in context that are not matched by appropriate changes to the organisation and possibly to the selection of a different strategy are likely to result in inferior outcomes. ”
Trechos retirados de “What's Your Competitive Advantage?” de Paul Raspin.
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