Eis um bom exemplo das muitas oportunidades que há por explorar, "Universal Standard wants to end the plus size binary once and for all":
"Last month, clothing brand Universal Standard announced that it would start carrying all of its items in sizes 00 to 40, officially making it the most size-inclusive retailer for women across the world.
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With US’s 00 to 40 sizing, the founders hope to usher in what they describe as the “new normal,” a sort of paradigm shift for apparel in which, as Veksler put it: “It doesn’t matter if you’re a size two or size 32, you should be able to walk into any store or go to any website and only ask yourself one question, and that is: ‘Do I like this?’ not, ‘Does this come in my size?'”
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