"Problems are stories — it’s a dull tale that has no conflict to resolve. The customer on the other side of that table is the protagonist in their own adventure. We’ve selected them as a persona that might be interested in casting us
as their hero (or evenin a supporting role that lets them be the hero of their own story)."
É isto, voltar a Luke e a Yoda: "Parte III - O cliente é que é o Luke"
Trecho retirado de "What a Journalist Can Teach Lean Startups about Customer Interviews"