"your single most important decision as an entrepreneur"

“Remember that this is your single most important decision as an entrepreneur: Who are you going to serve? What market are you going to enter? It’s worth spending time here. In the end, your future business will be all the better for it because you took the time to scrutinize your ideas from every angle and eliminate the ones that won’t lead to a viable market choice. Be committed to the tightest, strongest business idea possible. If you do this, you’re setting yourself up to be that much more likely to succeed.
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choosing your market isn’t like choosing what froyo flavor you want in your cup. This decision creates many more ripples in your life, and knowing that tends to drum up some profound emotions at both ends of the spectrum. In the entrepreneurial world, we don’t like to talk about this much because it feels like inviting or admitting weakness, but the reality is that entrepreneurship is emotional. I don’t want to be one who downplays your emotions as you come to this big decision.”

Trechos retirados de “Choose” de Ryan Levesque.