"If you can figure out how to embrace the true fans, they’ll go ahead and spread an idea–not because you want them to, but because they want to.E em Mongo isto vai ser cada vez mais verdade.
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Your ability to reach a tiny group of committed fans is essential. But the work spreads because of the fans, not because you figured out how to spend money to interrupt more and more strangers."
Trecho retirado de "It’s all horizontal (and books went first)"
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