"value is always co-created in markets because value is phenomenologically derived and determined by a service beneficiary (e.g., customer) through the use of a market offering. This view on value differs from traditional economic measures of value. In particular, Vargo et al. (2008) discuss two measures of value that have been deliberated since the time of Aristotle – value-in-exchange and value-in-use. Whereas value-in-exchange represents the nominal amount for which something can be exchanged, value-in-use represents the value derived through integration and use, or application, of an available resource. Vargo et al. (2008) point toward the need for conceptualizing “value-in-context,” which they propose as an extension of value-in-use because it centers on value derived through use, but influenced by a particular context (e.g., time, place and social setting). In this way, value is always contextual because it is based on a phenomenological perspective and influenced by time, place and social surroundings, as well as other environmental factors, including access to other internal and external resources."Trecho lido em mais uma caminhada matinal em "The context of experience", Journal of Service Management, Vol. 26 Iss 2 de Melissa Archpru Akaka, Stephen L Vargo e Hope Jensen Schau.
terça-feira, abril 16, 2019
Preço e contexto no dia-a-dia
Li o título, "Senhorios sobem rendas para trabalho sexual de prostitutas", e sorri ao reconhecer o contextual pricing, ao pensar na evolução do value-in-exchange para o value-in-use, ao pensar que o preço não é baseado no custo, mas no valor co-criado pelo cliente.