Há tempos numa empresa prestadora de serviços à indústria perguntavam-me como se explicaria o abaixamento na actividade das PMEs, as suas clientes.
Falámos da economia das experiências, falámos do efeito Norte de África, Turquia e Leste da Europa, ... nunca me passou pela cabeça este factor:
"The 2019 thredUp Resale Report, in conjunction with GlobalData, analyzed the trends and drivers pushing this revitalized sector. Researchers found that 56 million women bought secondhand products in 2018, an increase of 12 million new secondhand shoppers from the year prior. And they’re not done yet: 51% of resale shoppers plan to spend even more on thrift in the next five years.
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ThredUp reports that increased growth can be credited to millennials and gen-Z, who adopt secondhand items 2.5 times faster than the average consumer. This is partially because they prefer to wear the latest styles, meaning last season’s fads get quickly deposited through the thrift cycle. According to the report, it’s why secondhand, rental, and subscription are the top three fastest-growing retail categories.
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- As consumers partake in the resale market, they now own 28 fewer items, on average, than two years ago.
- The resale market grew 21 times faster than apparel retail over the past three years.
- 72% of secondhand shoppers shifted spend away from traditional retailers to buy more used items.
- The secondhand clothing industry is expected to grow 1.5 times the size of fast fashion within 10 years.
- One-third of consumers polled by ThredUp said they would spend more with their favorite retailers if those retailers also sold secondhand apparel."
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