sexta-feira, agosto 03, 2018

Qual é a prioridade?

"What works for a company at day (or dollar) one probably won't work for that company at day (or dollar) one thousand, let alone 1 million. And at dollar 100 million? No way. It's a very different game at each age and stage of company growth, and you need to be ready to adapt the way you play to account for the way the game is changing. To approach a business the same way at different ages and stages is as silly as parenting a toddler the same way you would parent a teenager.
...
There are four distinct stages that organizations mature through, which are determined by factors like revenue and valuation. It's these elements that inform the stage a company is in, far more than how long the company has been around.
...
Stage 1: Startup.
Revenue: $0 to $10 million
Valuation: $5 million to $50 million
Your priority: Whatever it takes...
Stage 2: Growth.
Revenue: $10 million to $25 million
Valuation: $50 million to $150 million
Your priority: Systems and processes...
Stage 3: Scale.
Revenue: $25 million to $100 million
Valuation: $150 million to $350 million
Your priority: Brand and culture...
Stage 4: Enterprise.
Revenue: $100-plus million
Valuation: $350 million to $1-plus billion
Your priority: Culture or die"
Interessante, relacionar a prioridade do Estágio 1, com aquilo a que chamo tecto de vidro, uma justificação para não dar o salto para o estágio 2.

Trechos retirados de "$1 to $1 Billion: A 4-Stage Formula for Company Growth"

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