"Unfortunately, alignment is rare"

O poder do alinhamento.

“We don’t hire smart people to tell them what to do.
We hire smart people so they can tell us what to do.”

Research shows that public goals are more likely to be attained than goals held in private. Simply flipping the switch to “open” lifts achievement across the board.
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Once top-line objectives are set, the real work begins. As they shift from planning to execution, managers and contributors alike tie their day-to-day activities to the organization’s vision. The term for this linkage is alignment, and its value cannot be overstated.
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Unfortunately, alignment is rare. Studies suggest that only 7 percent of employees “fully understand their company’s business strategies and what’s expected of them in order to help achieve the common goals.
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When goals are public and visible to all, a “team of teams” can attack trouble spots wherever they surface.
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Transparency creates very clear signals for everyone.”

Excerto de: Doerr, John. “Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs”