"It is crystal clear, however, that many more malls and stores will close without aggressive actions to reimagine and reinvent themselves. Struggling brands desperately need to go from boring to remarkable. Struggling brands need to adopt a culture of experimentation and be willing to be retail radicals. Struggling brands need to stop the nonsense about channels and realize it’s all just commerce, and that the customer is the ultimate channel. Struggling brands need to learn to treat different customers differently. And struggling brands need to hurry. Time is not on their side."Trecho retirado de "These Brands Apparently Did Not Get The 'Retail Apocalypse' Memo"
sexta-feira, junho 08, 2018
Suckiness, what else
Recordar "Giants invariably descend into suckiness" (parte XIV)
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