"the resourceness of resources"

"the starting point of S-D logic is the idea that service is exchanged for service to cocreate value; that is, to increase the wellbeing and viability of an actor or system. Central to this view is the idea that value creation as a process emerges and unfolds over extended periods of time as a multi-actor effort of integrating resources through the exchange of service, either directly or indirectly. Value, as an emergent outcome of this process, is contingent on the integrated resources as well as contextually determined by each actor in a specific instance of the process, making value perception potentially quite unique and asymmetric.
...
An important part of the service-centered view is to understand that the nature of resources is contextual. In other words, resources are not, they become. This means that actors’ knowledge and skills - that is, other resources - determine the resourceness of resources."

Como não relacionar estes sublinhados com o salazarismo corporativista que sabe o que é que é melhor para o cliente

Trechos retirados de "The evolution of markets – A service ecosystems perspective" de Kaisa Koskela-Huotari