Quando o mundo muda há quem dê a volta

Há dias no postal "Acerca da experiência quando o mundo muda" podíamos ficar com a ideia de que a experiência do retalho físico pode ser um fardo demasiado pesado para triunfar no novo mundo.

Recordo um postal do início do mês sobre o que fazer quando a inovação tecnológica avança:

"We explore the implications of a real and common alternative to attempting the transformation required to embrace a new, dominant, technology—the choice to maintain focus on the old technology. In considering this choice, we distinguish between “racing” strategies, which attempt to fight off the rise of the new technology by extending the performance of the old technology, and “retreat” strategies, which attempt to accommodate the rise of the new technology by repositioning the old technology in the demand environment."

Agora em "How Independent Bookstores Haved Thrived in Spite of Amazon.com" encontro:

"When Amazon.com burst onto the nascent online retail scene in 1995, the future seemed bleak for brick-and-mortar independent bookstores—which already faced competition from superstores like Barnes & Noble and Borders. Indeed, between 1995 and 2000, the number of independent bookstores in the United States plummeted 43 percent, according to the American Booksellers Association (ABA), a nonprofit trade association dedicated to the promotion of independent bookstores.
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But then a funny thing happened. While pressure from Amazon forced Borders out of business in 2011, indie bookstores staged an unexpected comeback. Between 2009 and 2015, the ABA reported a 35 percent growth in the number of independent booksellers, from 1,651 stores to 2,227.
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Independent bookstores provide a story of hope by focusing on core values that include community, curation, and convening."

E agora ler isto:

"While all this was happening on a local level, there was important top-down work going on at the American Booksellers Association (ABA), a nonprofit trade association dedicated to the promotion of independent bookstores. The ABA served as a glue to bind likeminded players together—facilitating partnerships between bookstores and other local businesses, for example. The ABA also strengthened the collective identity of indie bookstores by helping its members share best practices, such as how to use social media to promote special events."

Para depois recordar "Gente de outra estirpe" e o poder da liderança nas associações.