"It's already been a terrible year for traditional retailers.O artigo é sobre a Nike, o artigo é sobre o comércio tradicional, o artigo é sobre as fábricas que produzem bens.
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Thus far, the industry has announced plans to close 6,700 stores this year, more than any other year on record, and there's still two months left in 2017.
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It's clear what's driving this shake-up. The rise of e-commerce is making brick-and-mortar stores less appealing, and mall traffic has subsequently declined, pressuring even strong companies.
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Nike ... more than two thirds of growth is expected to come from the digital channel during that time.
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More importantly, Nike announced a massive revamp of its wholesale strategy, which includes emphasizing just 40 retailers out of the current 30,000 retailers it distributes to.
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"undifferentiated, mediocre retail won't survive," adding, "We will be shifting away from this over the next five years."
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It's clear now that the company's focus will be on the digital sales channel and premium in-store experiences like the ones above. Simply distributing sneakers to stores is no longer a priority. The internet makes those access points unnecessary.
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The old industry saying, "Pile 'em high and watch 'em fly," no longer plays. Retailers who want to survive will need to heed suppliers' wishes and become more experience-focused. In the digital age, the storefront, that once-crucial middleman, is no longer necessary. As Nike's Edwards said, some retailers will inevitably get left behind.
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If 2017 was a bonfire for the retail sector, the coming years could turn it into a full-fledged inferno."
Por um lado as ameaças que se adivinham com esta revolução. Por outro lado as oportunidades que se podem desenhar e materializar com esta revolução.
Sem pensamento estratégico as ameaças ganham, com pensamento estratégico talvez se encontrem alternativas. E se os clientes das fábricas portugueses não tiverem pensamento estratégico de nada lhes adiantará ter o seu próprio pensamento se não arranjarem parcerias alternativas.
Recordar esta reflexão recente.
Trechos retirados de "Nike's plan to survive the retail apocalypse could destroy mediocre stores"
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